For this campaign I do graphic design with hilarious language in a visual image. I used red colour as dominant colour just like colour identity CAMPARI. Typography "Bitter Beats Boring" placed on right corner also Negroni drink's image looks like gestalt. The best thing to delivered a message to an audience for Negroni campaign is a creative idea. Make it fun, hilarious, and simple. Overall, I want to make simplicity design with creative ideas so this will attract peoples' interest.