Tongue-in-cheek play on 'luxury' for an respected and expanding UK & US coffee brand.
A rebrand for Taylor Street Baristas to coincide with the launch of their coffee supscription service. Hardhat delivered a coherent identity that needed to be future-proofed and easy to apply across all touchpoints (interior & exterior signage, menus & all other print collateral, online, packaging etc).
This included a new logo, typefaces, brand colors, a toolbox of hand drawn illutrations, and design of their subscription services offering. Packaging design needed not only to work within UK postage constraints, but also in a retail environment. Taylor Street are a quirky brand known for their unorthodox nature and application of humor; this could not be just another predictable piece of coffee packaging. Playing on the idea of 'luxury' (this is quality coffee) we created a humorous repeat pattern reminiscent of a high-end fashion brand, and non-standard sized boxes that were more reminiscent of a collection of classic novels than traditional coffee bags or boxes.
Art direction and design: Jenny Miles, Nik Clifford / Hardhat Design