BRANDING: PICNIC JACKSON HOLE



  • Art direction and design: Jenny Miles, Nik Clifford / Hardhat Design 

    Serial restauranteurs and bakers Ali and Kevin Cohane were in the process of opening a new coffee shop and restaurant in the exclusive ski resort in Jackson Hole, Wyoming and approached the team at Hardhat wanting to form a brand and identity that could easily evolve as the business grew. Wanting a nod to the area's history the concept was to evoke the textures of the West and sense of adventure without resorting to antlers and cowboy boots.



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