Graaffs Goud Cheese / Branding + Packaging Design

  • Naturally ripened Dutch treasures

    The old De Graaff Cheese label, is a legacy of royal cheese and king like cows. 
    Making a bold statement of simply cheese. You see what you get.
  • The briefing was to re-introduce the line of cheeses in a way that is classic and timeless. Showing the brands dedication and heritage. I chose to use a modern mark with matching logotype. Showing two g’s crossing, also indicating the merger between the two Dutch cheese giants.
  • Client: Graaffs Goud
    Role: Art Director
    Scope: Branding, Visual Identity
    Year: Juli 2016