Collection: Visual Identity / Style Guides

  • These are three of several general style guides I’ve created for brands who require standards and organization of their identity, often when collaborating with third parties like fellow organizations or vendors. 

    The traditional brand book establishes identity guidelines for usage (logos, colors, typography, graphic elements) and also messaging guidelines (values, language, audience, etc.). 

    The three examples are for Oniracom (an identity refresh, 2016), SBCC (an updated visual style guide, 2018), and ASR (an identity refresh and comprehensive brand guide, 2018)