Visual identity system development for a fintech based in São Paulo – BR. An open banking platform with the features of traditional market, however focused in companies (B2B) and aligned with the practicality and security of the digital environment. The proposal is help entrepreneurs to grow make it simple all the bureaucracy of the financial sector, managing company cash flow end-to-end – including accounts bank, payments, receiveds and the automation of the daily financial actions of company.
For the project creation of a new brand, the greatest concern was the need make a logo that could be represented visually the sensation of safety. Besides that, the language should to be conveys the trust of a traditional bank and have the "informality" of the startups. The next step was start a visual search for find references that could visually represent the name of bank, called "Quanto" – associated as much the idea of amount, profits, investment and economy, as the "Quantum" of the Physics – the smaller amount possible of something, one particle, the idea of unity, simplicity and essence. And from this, was project a mature, modern, attractive, simple and objective brand to be communicate in a sincere way with its public.