Balance Water - re-brand 2016

  • Balance Water Company 
    Re-branding and Packaging 


    In 2016 Balance asked us to give a new look to the brand and make it more visibile on the market shelves. Martin our client, gave us a nice source of inspiration talking about the colors he had seen on a trip to the Canadian glaciers. 

    "The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand  recognizability. The brand name is divided into separated elements proportioned between them.
    We have hand drawn the flowers on the side and in the inside back panel which we wanted to look like an embroidery."


  • FORM FOLLOWS INFORMATION


    Balance (definition)​​​​​​​
    a situation in which different elements are equal or in the correct proportions.

    synonyms:
    fairness, justice, impartiality, egalitarianism, equal opportunity; 
    parity, equity, equilibrium, evenness, symmetry, equipoise, correspondence, uniformity, equality, equivalence, similarity, levelness, parallelism, comparability.


  • New York Fashion Week, 2016
  • Shine Oct 2016, New York
  • Key Foods store, Brooklyn NY
  • Creative Agency → Graphic opera
    Art Director → Leonardo Lenchig and Ettore Concetti
    Design → Leonardo Lenchig and Ettore Concetti
    Inspiration → Martin Chalk
    Still Photos → Carlo Sclauzero
    Project Type → Produced, Commercial Work
    Client → Balance Water company (Martin Chalk)
    Location → New York, New York, USA
    Packaging Contents → Water
    Packaging Materials → 2 mil clear Polypropylene, Permanent acrylic adhesive, .92 PET Liner with a UV gloss window varnish
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