Editorial Design and UX Framework Exploration. 2015 marked a significant kickoff for major financial services company’s re-branding effort. I was part of core group of UX designers tasked with exploring a new visual language that would express the new branding in the digital product space. The following is the story of the visual thinking behind designing an editorial framework that aimed to improve readership retention, enhance functionality and help craft a new brand visual language.

Published: July 30, 2017