These are the corporate digital holiday cards I have sent to my clients between 2012–2016. The Lacia Design corporate ID has the strongest hold in 2012 with its standard brand color scheme, and evolves to include a translucent red in the following years. In 2013, a big move to a new work space is highlighted through a window décor element in the new space, with a winterized twist. Many clients have become familiar with Casper, the studio Shetland Sheepdog, who proudly poses by the lobby Christmas tree for the 2014 card. In 2015, the new secondary Lacia Design graphics became 'holiday-ized' in a pattern. Going into 2016, the card will further evolve to still retain the Lacia Design brand, but with an evolution.

Published: November 22, 2016