FEATURE FOCUS: Superior sound quality with built in BeatsAudio technology
HOMEPAGE MARQUEE — 30 Day Post Device Launch with Feature Video
PRODUCT DETAILS LANDING PAGE — Editorial style key features summary
ACCESSORY INTEGRATION — Take advantage of cross-sale opportunities with top selling accessories
Example: Beatbox Portable Speaker is designed to sync perfectly with the HTC One X
This all connects to related work from other channels and vendors:
HTC COOP BROADCAST ADVERTISING — Produced by HTC, TV media paid for by AT&T.
Supports both 'Amazing Camera' and 'Its What You Do with What We Do' Brand Message
FOX PARTNERSHIP — AT&T products and technology are written into the scripts (not just placed in after the fact) for the TV show TOUCH, a recent series created by Tim Kring and starring Kiefer Sutherland. This marketing initiative was inspired by the ideas and commitment the people of AT&T demonstrate every day in driving innovation and striving to make Rethink Possible a reality, not just a tagline.
Here’s more information about some of the story line innovations featured in the series:
— as featured in “Touch,” where language is no longer a barrier
— leave messages “in the air” and experience augmented reality
TRANSMEDIA — Daybreak
was created as an original drama 'webisode' series that spins off from the popular Touch
TV series. AT&T and BBDO developed this series with Heroes
creator Tim Kring to give our customers a new way to experience our brand and innovation story across multiple layers of media.