new york philharmonic: dynamism
One of the world’s leading orchestras, the New York Philharmonic wanted a visual identity that would convey something of the immediacy and excitement of its performances. Ideally the new identity would also reflect the boldness and swagger that sets New York itself apart from other cities.
Rebrand created while Creative Director of MetaDesign.
I continue to work as a freelance CD for the NYPhil.
The dynamic arrangement of letters in the mark suggests not only the excitement of the concert experience but also the harmony of a large ensemble working together to achieve a singular effect.