GIDI is a chat bot that uses natural language processing technology to have a conversation with anyone on messaging platform to help them select the right gifts for their friends, family or co-workers.
We created a simple typographic animated identity turning the I of the logotype into a waving ribbon. The angle and colors inform the secondary graphic language of the identity which is expressed on marketing touchpoints. The straight and rotated typography give a very energetic expression that tie back into the angle of the ribbon. Overall the identity conceptually relates to gifting while feeling "alive" through kinetic type and animation.