Hampton Farms Premium Roasts

  • Hampton Farms Premium Roasts
    Packaging, Art Direction

    The main provider of in-shell peanuts in the United States recently updated their branding and packaging to evoke a fresh from the field feeling in a fun and friendly way. Hampton Farms was expanding their portfolio with a premium line of bold flavored nuts.

    I had the challenge of designing the packaging and visual language for the new offering while still maintaining the equities of the core brand. The typography is bold and playful and I heored each of the flavors with sensorial illustrations.

    Agency: Kaleidoscope