Hampton Farms Premium Roasts
Packaging, Art Direction
The main provider of in-shell peanuts in the United States recently updated their branding and packaging to evoke a fresh from the field feeling in a fun and friendly way. Hampton Farms was expanding their portfolio with a premium line of bold flavored nuts.
I had the challenge of designing the packaging and visual language for the new offering while still maintaining the equities of the core brand. The typography is bold and playful and I heored each of the flavors with sensorial illustrations.