Electro/Retro Music Festival Logo/30 Sec Video Ad

  • Building off of last month's mood board and website mockup development, this project involved 3 major phases: event logo creation, animating the final logo, and finally, creating a 30 second promotional video for the event. The initial brief required a logo and 30-second promotional video spot advertising a fictional music festival to benefit a fictional organization whose primary mission is to stop elephant poaching and to end illegal ivory trade.
  • Last month's mood board this project is based upon
  • Initial draft sketches for the event logo.
  • Final 3 logo drafts and refinements
  • After receiving peer feedback through multiple rounds of review, I decided to go with the "rising sun" logo for this event. The next step was to create a 3 to 5 second animation of the final logo. I used After Effects to animate and attempted to create a subtle mix of an '80s style and aesthetic, while maintaining a modern video resolution/frame rate (60fps) and crisp graphics. I experimented with a worn VHS recording effect, but ultimately decided that the overall effect was pushing the 1980s look a bit too far. 
  • "VHS" rough logo animation rendering
  • Final Logo Animation
  • Finally, a 30-second video promotional spot that advertised the even was created using licensed music, free stock imagery and video. The final spot utilizes the same mood board and guidelines created last month.
  • REFERENCES

    Andreas (2013). Elephant African Bush Elephant [Online Image]. Retrieved from https://pixabay.com/en/elephant-african-bush-elephant-114543/

    Coverr-Free-Footage (2016). Concert Light Effects Cheering Audience Light Beams [Video file]. Retrieved from https://pixabay.com/en/videos/concert-light-effects-cheering-1630/

    Dalledonne, D. (2016). Jean Michel Jarre live @ Sonar Electronica Tour [Online Image]. Retrieved from https://www.flickr.com/photos/ddalledo/27666072682

    Johnson, S. (2009). Elephants beach walk [Online Image]. Retrieved from https://www.flickr.com/photos/rabanito/3416817267

    Kennedy, A. (2015, January 16). Introduction to Video Editing. Retrieved September 14, 2016, from https://www.lynda.com/Premiere-Pro-tutorials/Introduction-Video-Editing/193836 2.html

    Moby. (n.d.). Moby gratis non-commercial license agreement.

    Mohr Productions – Free Animal Video (2010, June 21). Elephants Walking At Sanctuary [Video file]. Retrieved from http://freeanimalvideo.org/?s=Elephant

    [Recorded by Moby]. (2013). Houses. Moby. Retrieved September 7, 2016, from https://soundcloud.com/moby/moby_gratis_houses-wav

    Sharp, C. (2009). Elephant mating ritual [Online Image]. Retrieved from https://en.wikipedia.org/wiki/African_elephant#/media/File:Elephant_mating_ ritual_4.jpg

    Skitterphoto. (2015). Synthesizer instrument music sound [Online Image]. Retrieved from https://pixabay.com/en/synthesizer-instrument-music-sound-908298/

    Sponchia, C. (2015). Elephant ivory animals Africa [Online Image]. Retrieved from https://pixabay.com/en/elephant-ivory-animals-africa-970456/

    Unsplash. (2015). DJ music headphones concert show [Online Image]. Retrieved from https://pixabay.com/en/dj-music-headphones-concert-show-690986/

    Vase, F. (2009). Elephant, Etosha National Park, Namibia [Online Image]. Retrieved from https://www.flickr.com/photos/42244964@N03/3923741329

    Vidsplay (n.d.). Free Elephant Stock Footage Download HD [Video file]. Retrieved from http://www.vidsplay.com/elephant.html 

    Vimeo-Free-Videos (2015). DJ Techno Music Club Disco Party Entertainment [Video file]. Retrieved from https://pixabay.com/en/videos/dj-techno-music-club-disco-party-1258/

    Music: Houses by Moby courtesy of Mobygratis.com
     
  • 6.1.2 Discussion: Logo Design Workshop
    6.2.1 Project: Create Motion Graphics
    6.3.1 Project: Create a Promotional Video Montage
    Full Sail University MFA, Media Design Coursework