"Ocean" — a brand of fresh seafood, which gives priority not to artificially farm-raised, but to wild fish. In order to demonstrate the freshness of the product we decided to show that the consumer buys almost live fish. That is why the photorealistic illustrations of swimming fish appeared on the packaging. As we are observing them sitting on the quay or on the deck of the boat. Not from the side as in the aquarium, but from above as the fishermen see them.
Production: WOL Creative Studio
Producer: Elena Palamarchuk
Screenplay: Mikhail Rakov
Art-directors: Viktor Aleksandrovsky, Egor Preobrazhensky
Illustrator: Vitaly Kolomeets
Motion Designers: Viktor Aleksandrovsky, Dmitry Berezhnoy
This commercial was made for the Ocean brand project, which was created by the advertising agency Jekyll&Hyde. The main goal was to make this project feel alive using motion design tools as well as to present general aspects of the brand to the viewer.