Mexic-Arte Museum Branding

  • Mexic-Arte Museum
    Branding,
    Exhibition Design, Art Direction 
    2014–2016

    Mexic-Arte Museum is the Official Mexican and Mexican American Fine Art Museum of Texas. It was founded in 1984  to share the art and culture of Mexico with Texas. Mexic-Arte Museum presents art exhibitions that include established and emerging artists from the United States, Mexico, and Latin America.

    I was hired in August 2014 as the Visual Communicator at Mexic-Arte Museum. This included working on multiple projects simultaneously pertaining to exhibitions, special events, education, development, and promotions. A strong focus was applied to identities for constantly rotating exhibitions and special events applied across print, digital media, social media, and environmental design.
  • Mexic-Arte Museum on 5th St. & Congress Ave. in downtown Austin, TX.
  • The Mexic-Arte Museum logo was originally designed in the early nineties based on a papel picado (a traditional Mexican art form of cut paper) motif. The papel picado stylization is why there is a border around the text and why the letters are all connected—to appear as though the logo is cut out of a single piece of paper. There existed various versions that seemed to float around in different media, along with inconsistent tagline applications. I revised the logo so that it is cleaner, more legible, and consistent with all applications. 
  • Typefaces were limited to the Futura Std and Kepler Std families.
  • Stationery
  • Business Cards
  • Bilingual double gatefold organizational brochure.
  • Brochure detail with gloss and matte varnish.
  • Buttons were made for opening receptions and programming to identify staff, members, and volunteers. 
  • Promotional rack cards for various exhibitions and programs are printed in black on colored paper that correlates with the exhibition's palette.
  • Website
  • Example of the Miembros email newsletter for Mexic-Arte Museum. View the entire email here.
  • Outdoor vinyl window cling advertising for exhibitions in front of Mexic-Arte Museum. Photo by Chris Caselli.
  • Outdoor vinyl window cling variations.
  • Floor plan variations for exhibitions in the Main and Annex Galleries.
  • Signage
  • Selections from the Contemporary Art Collection opening reception, 2015.
  • Obra Gráfica: Selections from the Mexic-Arte Museum Print Collection installation view, 2016. Photo by Chris Caselli. 
  • Young Latino Artists 21: Amexican@ installation view, 2016. Photo by Chris Caselli.
  • Young Latino Artists 20: Within Reach Installation View, 2015.