Fender Built For The Pursuit Campaign

  • I Was brought on by Hint Creative Agency to help concept a direction for a Fender American Elite Campaign. My direction was focused on more of the punk rugged style of the company,¬†and tying it back into its roots. In the end the client choose a different direction which was executed, designed, and directed by the in house team at HINT. The final delivery was designed solely by Hint creative agency and is owned by them. I want to thank HINT for letting me be apart of their process in the early stages of design.