I Was brought on by Hint Creative Agency to help concept a direction for a Fender American Elite Campaign. My direction was focused on more of the punk rugged style of the company, and tying it back into its roots. In the end the client choose a different direction which was executed, designed, and directed by the in house team at HINT. The final delivery was designed solely by Hint creative agency and is owned by them. I want to thank HINT for letting me be apart of their process in the early stages of design.