PAN TO KOME
BrandingPAN TO KOME
is an online media platform featuring Japanese craft products, run by photographer/publisher duo based in Cologn, Germany. Its main objective is to promote craft makers from Japan to people of Europe. It features a wide range of crafts from traditional pieces to innovative designs, as well as everyday products.
Regarding the brand identity:
I incorporated the brand concept “to connect” using the symbol “+” in a graphical way, binding “PAN (Europe)” and “KOME (Japan)”.
Regarding the logo mark:
This logo expresses the initials “P” and “K” as a motif as the target (Europeans) most likely will not be able to read the brand name correctly, since the “TO” is a Japanese word that means “connect”, not an English word. In addition, the outside frame portrays a dish, which also expresses the concept; a platform that connects crafts, craftsmen’s stories, and different cultures.
Regarding the logotype:
The logotype is composed of elements from Japanese charaters. I incorporated the “tome” and “harai” to where serif can be applied.
This also illustrates the link between Japan and Europe.
I chose the primary colours “Water Blue” and “Earth Brown”, with respect to Japanese craftsman’s philosophy that fine crafts require fine water and soil.
This is a gift from nature, which is unique to Japanese climate.