These are wall and shelf display panels for my client Texen, as they exhibited their products and services at MakeUp in New York 2016. The company recently experienced an acquisition (this particular client was formerly known as Topline). Beyond showcasing the experience Texen provides to their beauty clients, this exhibition acted as an announcement and launch of their new initiative. As the company specializes in all areas of manufacturing and the development of cosmetics, the new brand identity as established had more of a scientific/innovation slant. In the purpose of extending the idea toward the end use of what Texen provides, I enhanced the brand elements in a way to convey more modern glamour and a touch of edgy sexiness. I worked with Texen's Marketing Director to incorporate the right images (along with reworking them) so the message of fashion-forwardness mixed with innovation was conveyed in their booth.