• Condé Nast
    Digital advertising, e-mail newsletters, and Web site UI
  • Areas:  Illustration, Visual UI Design, Digital Advertising Design

    Needs:  Condé Nast produces a steady stream of online advertisements for its magazines. Its readers are sent so many subscription and promotion offers via e-mail that new offers must be quite loud to be noticed. Yet this loudness must not dilute the luxury brands being promoted. Banner ads require even more calibration: they should exemplify a magazine's brand…but not blend in when shown on its Web site.

    Solution:  After immersing myself in each magazine's style guide, I focused on the hues in its approved color palette that provided the most striking contrast with the colors used on its Web site. I nudged layouts out of the page grid whenever possible so that they would contrast with the orderly boxes usually seen on the Web. My work was popular enough that I was asked to work on collateral for most of Condé Nast's consumer magazines, including Condé Nast Traveler, Golf World, GQ, Lucky, Self, Vogue, W, and Wired.
  • In the middle, somewhat elevated:  An e-mail header for Vogue and Vanity Fair captures the essence of the red carpet.
  • Electric slide:  A newsletter teaser mirrors the playfully fractured obsolete technologies seen in Wired.
  • Gentlemen prefer blondes:  A play on perspective suggests luxuriously open space even in a banner ad.
  • Bar culture:  Horizontal bands in GQ's vivid, post-war colors provide a context for the iPad to disrupt.
  • Black magic:  Dark backgrounds are rarely used in women's magazines, so this newsletter packs a surprising punch.
  • Hidden motives:  Suggesting that something is hidden and can be revealed with a click encourages action.