Zugasti Records is a record label and management agency based in Mexico City and Monterrey, Mexico. It's a small and young label that is curating outstanding musical proposal. The brand's icon was designed around two main concepts: a waving flag, and the hidden initial-Z. The flag —as a universal symbol for leadership— merge values as experience and newness.
The visual language's inspiration it's based on movement and constant experimentation. Nonetheless, all the identity is design around a simple layout system. Bold, grotesque and clear typography it's used as the main resource for straightforward communication.