The Voice (Season 6) | On-Air Promotion Brand Package

  • The Voice (Season 6) | On-Air Promotion Brand Package
    Direction, Concept Development & Design


    Shakira & Usher came back to join Adam & Blake for Season 6 of The Voice.  We capitalized on their return and added star power with diamond encrusted double fist bumps to camera and some exciting competition.

    I had the opportunity to shoot the talent and craft the branded look for the season, working with a talented team to create an attractive package that captured the tone and tenor while inviting audiences to invest in NBC's rich, high energy hit show.   

    CREDITS
    Creative Director: Brad Gensurowsky
    Director: Grant Okita
    Concept Development & Design: Grant Okita
    Director of Photography: James Belkin
    Producer/Editor: Eric Zlotorinski
    This project was produced at NBCUniversal.


  • Key Art

  • Style Development


  • Season 6 Modeled Logo


  • Those lips don't lie.