HARAR (Branding a city)

  • In a day and age where religious violence and sectarianism is loud and visible, it is refreshing to see diverse communities that live in peace and harmony. Ethiopia’s old city of Harar is one of those communities that shows an exemplifying harmony and beauty in its own unique way. 

    Ras Abi and I entered a bid to Harari government to brand the city. Hope you enjoy the presentation and hope that “the city of beer and mosques” would be inspiring to its visitors.


  • Harar is a UNESCO protected heritage site