E*TRADE Investor Relations: PR Releases

  • Over the course of my first year working at E*TRADE Financial, I've created countless graphics for the Investor Relations team. Most often, I create an Insight of the Week which highlights a financial statistic. Plus, every month, we produce a public relations release that pertains to similar statistics. 

    Earlier in 2016, E*TRADE refined its brand guidelines, and many of the pieces I worked on inspired the changes. Here's some of the best-of-the-best. The photo-based pieces highlight our new brand guidelines based on some of my other work.
  • PR Release: Bullish
    One of the first PR releases to feature E*TRADE's updated branding.
  • PR Release: Active & Passive
  • PR Release: Functionality
  • PR Release: Robo-advisors
    Obviously, a not-so-subtle nod to "2001: A Space Odyssey."
  • PR Release: R2D2 vs. C-3PO
    Some people on my team like Star Wars.
  • PR Release: Wearables
    Our first experimentation with incorporating photography.
  • Insight of the Week: Smartphones
  • Insight of the Week: Retirement
    The Insight of the Week series can incorporate a variety of charts. Anything from pie charts, bar charts (seen here), to heat maps.