Young Latino Artists 21: Amexican@

  • Mexic-Arte Museum
    Exhibition Design, Branding, Art Direction 
    2016

    Now in its 21st year, the Young Latino Artists (YLA) exhibition has historically provided emerging Latina/o artists with professional-level museum experience and exposure. Guest curated by David “Shek” Vega, YLA 21: Amexican@ focuses on Latina/o artists who grew up as part of the Millennial Generation. Art produced by Millennials reflects an inner dialogue that resonates with their Latina/o upbringing, nostalgia, the influence of the digital age, and the current cultural climate in the United States. The '@' symbol in the title replaces the 'a' or 'o' feminine/masculine in the Spanish language. When referring to a group one would traditionally say 'Latino' even if the majority of the group were female, but to counter the patriarchal nature of the language, the usage of the '@' sign has gained popularity (as well as replacing the 'a'/'o' with the genderless 'x'). The '@' also references the symbols common presence in digital media, from emails to Instagram handles. 

    “We are Mexican, we are American, we are the creation of Amexican@.”
    – David “Shek” Vega, Curator.


  • Amexican@ logo variations in color, black, white, large, and small.
  • Color palette.
  • Over-sized outdoor window wrap vinyl cling artwork for the facade of Mexic-Arte Museum.
  • Window wrap vinyl cling artwork installed on the facade of Mexic-Arte Museum.
  • Digital flyers.
  • Email campaign for the opening reception and upcoming programming. View the actual email here.
  • Mexic-Arte Museum website home page.
  • Opening reception Facebook Event.
  • Curator's Tour Facebook event. 
  • To scale rendering of entrance wall, cut vinyl wall text, paint color applications, and print material.
  • Bilingual vinyl wall text applied to the entrance wall with printed rack cards and artist information booklet.
  • Floor plan rendering for artwork placement, paint color application, measurements, and understanding the flow of the space.
  • Promotional rack card with exhibition information and programming.
  • The rack card was designed to be inexpensive and easy to print in-house using black laser printing on cut down letter paper.
  • Branded Instagram photo booth prints for the opening reception. 
  • Custom buttons using the Amexican@ logo and artwork from the exhibition sold in the Museum store. (Right photo by Krystal Malloy.)
  • Shirt design sold in the Museum store. 
  • Opening reception photo by Essentials.
  • Opening reception photo by Essentials.
  • Opening reception photo by Essentials.
  • Opening reception photo of curator, artists, and staff by Krystal Malloy.