As part of the 40th anniversary of Pratt Institute’s Graduate Communications Design program, a limited group of 5 students was chosen to develop and produce a limited-edition bookplate to go along with the 2012 GradComD department book. Each student was given ample freedom as long the concept celebrated 4 decades of GradComD’s existence and its influence on the design industry in NYC and across the nation.
My concept was based on the principles of: Discovery, Growth and Evolution; principles that describe Pratt’s mission and its students. After numerous concepts, sketches and rounds of ideation, I developed a design that invites the viewer to engage with those 3 principles in order to decipher, understand and absorb it.
In the end, the limited-edition run included bookplates designed by 4 students and 3 professors.
An immensely collaborative process that challenged me, helped me grow, let me discover my design sensibilities in a more profound way.
The project was selected and featured on the AIGA’s Member Portfolio Behance gallery on 10/26/12.