This summer NYC was home to the NikeWomen Brahaus pop up activation at boutique sportswear store, Bandier. Hundreds of women experienced bra-fitting services & customization by Baron Von Fancy for the Nike Pro Bra Collection, allowing all athletes to find the right support for their sport. The clean design of the pop-up environment was inspired by linear patterning from the Pro Bra Collection complemented by a neutral color palette with pops of warmth.
Art Direction & Design: Simi Mahtani Creative Direction: Julian Alexander
Slang Inc. for NikeWomen