• 405 Peak
    Branding & Identity
  • 405 Peak is a re-brand of a wine tasting destination located in Parkville, Missouri. 405 Peak is the perfect casual destination, providing beginner and expert drinkers to choose and enjoy a glass of wine. This design was done specifically to attract a younger audience. The brand attributes are credible,fun,friendly and modern. This wine tasting unlike any other is located in a house. Therefore 405 is the number on the house of this establishment. Peak is a wine tasting term referencing when wine has reached it's maturity and when it is the most ideal to drink. 405 peak mission is to help customers understand wine components, facilitate the process of choosing wine while enjoying an affordable tasting with friends.

    The brandmark was developed to reflect an abstract reflection of a bottle. The tagline is to reflect the importance of wine as well as to remind customers that this location is where wine is viewed as one of the most fundamental liquids on earth. The colors for this brand are warm colors to express the joyful feeling experience by wine. A brandbook was designed to reflect all the guidelines of the brand as well as to provide an inside look to the art of wine.

    Don't miss!! The opportunity to take a peek at the motion piece (at the bottom of the page) which was developed as a promotional piece for 405 Peak. This piece would play in the lobby as way to welcome customers to this establishment.