Walmart's Holiday Entertainment Guide 2015

  • A primarily food focused specialty catalog for the 2015 Holiday Season.
    As lead on this project, I worked closely with the creative director and client to develop an aspirational but attainable aesthetic promoting Walmart’s grocery department as a family’s one stop shop for their holiday entertaining needs. To differentiate this book from the rest of the circular program I developed a cleaner, less prominent pricing treatment to allow the food to be hero. I also developed consistent treatments for recipes and tips to add value for the consumer.