The Boys & Girls Clubs of Greater Washington needed to rebrand their local chapter and launch it with a new Every Step Counts campaign. Starting from a blank slate, the newly designed identity is full of attitude, color, and fun. From a full suite of collateral—pocket folder, stationery, and brochures—to a new website, the redesign has proven to be highly successful with the clubs and surrounding communities.
The chapter website is a collection of 26 integrated region and club sites that work seamlessly across the organization. Commonalities and best practices from each region and club were identified and used to form a template built on a strong underlying grid. From a highly sophisticated calendar to dynamic e-commerce enabled membership forms, the new website has dramatically improved the chapter’s operations and provides the cohesive user experience they desperately needed.