E C H O
Rebranding of Echo Design + Architecture: logo design, visual identity, and website design.
Echo is a design and architecture studio founded in 2010 in New York that aims to prove that good design has the potential to transform lives. Its founder, Ajay Chopra, believes the company to be the result of his influential exposure to a myriad of visual arts, fashions, and media throughout the years. Echo is the manifestation of his diverse cultural upbringing and his willingness to engage in all facets of design in response to the dynamic social, cultural, and technological advances of today's world. The new logo is clean and sturdy, yet inconspicuous, to primarily compliment and interact with photography. It does not subscribe to any style in particular, though the contrast of sharp edges and smooth curves illuminates the company's imaginative body of work.
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