Brand identity guideline book and collateral for 3C, an international conference on Cloud Computing.
The logo references community, the gathering of data in one location, the Earth and sky, and the present and future. The imagery is all taken by satellite, showcasing the intricate patterns of the clouds and landscape below.
The identity system was then applied to different media, including posters, street banners, a website, and signage. Brand integrity is maintained across multiple platforms using the linework from the logo and a specific photographic style.
Course: Identity SystemsInstructor: Simon Johnston