CPSC-SaferProducts.gov campaign

  • Denise Reiffenstein
    DYNAMIC DESIGN AND MARKETING SOLUTIONS
  • Keep your family and community safe
    Consumer Product Safety Commission launched a campaign to promote their new online consumer safety resource, saferproducts.gov. I was tasked with producing an 8 foot tall pop up display banner for use at conventions and as a backdrop for video press releases and interviews with news media. I also designed and produced four tip cards targeted to different audiences within the community including, child care workers, healthcare professionals, first responders and government agencies. These tip cards directed key players in the field of safety and community protection in how to, access the information they may need about safety recalls, or report incidents to CPSC using the new online tools. The public service campaign has been effective in driving consumers to the website as a source of information and reporting.