For this project, I explored some of San Francisco's commercial neighborhoods and took photos of some of the hand-written signage. I discovered that there
were many designs which could be developed, improved or expanded to produce a more appealing or effective look. I chose Bow Wow Meow’s handwritten signage and re-designed an entire visual system for the store including three deliverables; a poster series, a promotional booklet and a website.
The original handwritten signage didn’t have much of a strong personality or distinctive quality. I created a friendly and attractive look by using happy and energetic images of pets. I also wanted to create a sense of fun, so I used bright, vivid colors such as blue, yellow and green.