• PREFACE

    Brand identity style guide for a new concept instant noodles company specializing in fresh premium ingredients.
  • THE COMPLETE PACKAGE
    The logo in the final design consisted of the "S" representing the curliness of the fresh noodles. The soft-nature of noodles is also carried throughout the design of the bowl and the typography. There are no sharp corner edges in the new company's logo identity.
  • BEFORE DRAWING
    Before logo sketching could begin, a network of ideas that could potentially conceptualize the new company were mapped to a visual diagram.
  • LET THE FUN BEGIN
    Diving into logo sketching, various approaches were utilized in trying to capture the essence of the brand.