Rainy Day Toys Brand Presentation

  • BRAND IDENTITY PRESENTATION – RAINY DAY TOYS

    This presentation is a response to a fictional Request for Proposal (RFP) from a small business in Madison, Wisconsin. The RFP specifies that Rainy Day Toys sells only wooden toys and books and no electronic, "modern" toys. The toys are geared towards preschool children but the target audience would be the buyers of the toys and books – parents and grandparents.

    I tried to create a vintage styled, "throwback" logo in order to attempt to appeal to the parents and grandparents that have an appreciation for old-style toy companies and ideals – while still making the logo and brand as a whole colorful and fun for the young children engaging with the products.

    The video presentation (limited to 3 minutes) is meant to emulate a face-to-face presentation to the client and also serve as a printed leave behind.

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    An optional addition to this project was to create a brand style guide using the final logo and brand assets.
  • A few highlights of the optional Rainy Day Toys Brand Style Guide
  • Opening pages of the Brand Style Guide
  • Stationery and business card ideas for the brand
  • 3.2.1 Mastery Learning Project: Prepare a Brand Identity Presentation
    3.3.1 Mastery Learning Project: Brand Presentation Revisions
    Full Sail University MFA, Media Design Coursework


  • Thanks for having a look!