Minimalism is one of the most influential trends in package design currently. Minimalist package designs are characterized by their clean and simple appearance that does not contain graphic elements that would tend to distract the audience from the central focus of the packaging.
Products with minimalist designs that display only the essential graphic elements and texts tend to stand out from thousands of over saturated products on shelves.
Minimal packaging design is always one of the main attractive tools used by Peel and with these simplistic design, by giving people just the information they are looking for, and relaying the characteristic of the brand, people would be able to decide quickly.
The package informs the audience in a simple manner, engages them and persuades them to buy. People once again favor attractive products but with a unique and clean design like Peel's.