Fleur du Mal is a ready-to-wear and lingerie brand. Inspired by Baudelaire’s “Les fleurs du mal,” or “The flowers of evil,” Fleur du Mal that was all about “curating desire and inspiring discovery.” Since the duality found in the name of the brand Fleurs du mal (The flowers of evil) became the conceptual starting point for the brand identity and personality, the conceptual for the brand identity and personality is to balance this duality: “sensual yet sexy,” “elegant yet provocative,” “edgy yet chic,” and “playful yet timeless”

Published: June 12, 2016