I had the pleasure of working with SMAKK Studios out of Brooklyn, NY on this one. I was contacted late last year to develop illustrations for Dao Labs, a wellness company that focuses on the benefits of Traditional Chinese Medicine. The project consisted of an icon set which could be used throughout the brand, specifically on the web and promotional material, as well as a series of patterns for use on packaging.
Daoism is all about balance and places emphasis on living harmoniously with nature. These concepts heavily influenced my work and provided me with a limitation that pushed me to explore ideas and interesting solutions. I was really excited with how SMAKK integrated the pattern work into the packaging and stationery.
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