This is a series of packaging illustrations and icons developed for DAO Labs, a company bringing the benefits of Traditional Chinese Medicine into the modern mainstream. A main theme of Daoism is the idea of balance, which became the basis for all patterns and how they were utilized. The stylized, geometric look of the patterns was further employed to create a set of icons for use on the web.
AD: Benjamin Poulin / SMAKK Studios
AD: Andrea Vollmer / Feed the Dog Creative
Illustration: Nicholas Matej
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