The vision for this project challenged the conventional concepts for residential real estate development. It brought an urban ideal to a suburban community, moving and rebuilding the town hall, square, and library within a designed park space and residential neighborhood with new buildings, walking paths, recreation, and retail. The location sits 10 minutes from downtown Milwaukee, just blocks from a convenient highway onramp, and within 3 miles of their international airport.
The property was branded as luxury apartments boasting unique amenities, and a retreat-like feeling with a lobby and other common areas that resemble those of a resort hotel. As a name, "Emerald Row" introduced the idea of city row houses within a walkable community that offered privacy, natural green spaces and community destinations.
The website was created by Northern Ground, Milwaukee, WI.