12 Beautiful Reasons
Global brands have trusted Mohawk papers for their print collateral for 85 years. Now Mohawk wants to bring their famous print fidelity and customer service to the packaging industry.
The goal was to highlight Mohawk's extensive range of colors, finishes and weights and introduce manufacturers and designers to the breadth of papers available both in stock and as custom orders.
The sampler is contained in a shocking pink custom folder. Rohner press duplexed a sheet of Curious Collection Skin Pink and Curious Collection Particles Gold together to create a cover that demands attention and is substantial in your hand. Inside the 12 x 12 inch kit are twelve distinctive boxes ready to assemble. The kit encourages the recipient to interact with each sheet of paper and develop a sense of its tactile qualities—how it feels in the hand, folds crisply and the rigidity of the finished box. A handy tape strip makes assembly goof proof and quick.
The design of each box is consistent to keep production time to a minimum but they display a stunning range of specifications.
The range of papers includes: black, white, brown, kraft, silver luster, felt, linen, smooth, vellum, cast coated and grooved.
Each box is printed in one of three match grays (including a metallic gray). Each features both a crisp blind debossing and one of a range of foils including both glossy and matte foils and range of colors from rose gold, to dark pink, black, copper and gold.
Also included in each kit is a digitally-printed top sheet on hearty Superfine 150 cover and a four-page brochure that explains Mohawk's packaging offerings in more detail. The brochure also features Aurora-Design created illustrations of box and bag formats to inspire. Both of these pieces were printed in-house at Mohawk's Print Innovation Center.
The remainder of the kit was produced by Rohner Press.