Ritual Chocolate

  • Ritual Chocolate moved their artisan chocolate factory from Colorado to Park City, Utah a couple of years ago. They recognized a need for a new logo and package design, re-positioning their product to relate more authentically with their new mountain home. We designed nine different packages, marked with color, animal icons and graphics that relate to each flavor and country of origin, like Peru, Ecuador and Belize. The packages are hand-stamped with batch numbers and harvest years. Even the UPC code has a custom mountain theme.¬†Each package illustration varies slightly, depicting a different scene and season of the region. The silver foil not only provides impact in a retail setting, but correlates with the history of silver mining in Park City, where each bar is made. The color palette also links the product to the place, incorporating natural tones found in the mountains, valleys and deserts of Utah.