These graphic panels were displayed at the Texen | Topline booth at Luxe Pack New York in May 2016. The goal was to converge the visual identity of the recent merger of these two companies, while educating show attendees on the vast range of services they offer. The panels blend abstract cosmetic imagery with packaging the company has produced. The vivid color overlays expand upon the hot pink and purple established in the logos for Texen and Tagline, and showcase the essence of the product and packaging beauty they create. In the display setting, the clients and I chose to utilize the space available in the case displays, and arranged the logos so there is a dynamic movement by positioning the logos in a patterned relationship between the three cases.
The clients were very happy with the design and configuration of the panels, as they stood out and clearly communicated the company's services and philosophy amongst a crowded sea of approximately 240 exhibitors.