MTV Scream: The TV Series

  • Campaign for MTV's "Scream: The TV Series." Revolving around themes of trust and duality, the iconic brand has the ability to turn the innocuous to scary and the mundane to murderous – creating a sense of paranoia that makes us "trust nothing." The exposure of mask imagery underneath cast portraiture reveals the possibility that anyone could be a killer.
  • Bus shelters throughout NYC & LA
  • Urban Panels throughout NYC
  • Studio shades on MTV's headquarters in Times Square
  • Client: MTV
    SVP/VPs of Design: Joe Ortiz, Andrei Chahine & Romy Mann
    Art Director / Designer: Rebecca Simnowitz
    Producer: Ross Jeffcoat
    Photographer: F. Scott Schafer
    Writers: Justin Freidus & Hannah Vanderpoel