Fresh Market Video Timeline
After previously designing an interactive timeline for The Fresh Market, questions arose of the best way to transfer this timeline to their newly refreshed careers site. The timeline, which mostly highlighted new store openings, wasn't at its best in a click-through format as it took long to view with little payoff. With this in mind the timeline was turned into a short video which works to show The Fresh Market's history of rapid expansion and major points of development. Now, in under two minutes, the viewer can learn how they transformed from a small grocery store to a publicly traded national store chain.
Agency: Bayard Advertising