Rize Point

  • When Steton, now known as RizePoint, recognized the need for a strategic name change, they knew they would need to implement a new visual identity as well. We partnered with the technology company in 2015, guiding them through our 5D perception branding process to determine a new name, look and brand message. The new identity was applied to web, digital and print applications, including a brand book which formalized type, color and photography styles.