Adidas Originals SS16 Global Campaign

  • Adidas Originals SS16 Global Campaign

    As one of the leading brands in sneakers and streetwear fashion, Adidas Originals is known for its design innovation and eagerness to push boundaries. Just as this is the case for their own products, it also holds true for their willingness to break the mold in their print, digital, retail and advertising spaces. 

    For the Spring / Summer 2016 season, Originals introduced a new dimension and concept to their brand story, which previously had been focused on the past and present; this time it was about the future. The story focused on challenging the dystopian views of the future by reminding its audience that we can and should define our own path instead of going along with the masses. "Your future is not mine."

    Role Lead Designer
    Client Adidas Originals
    Campaign Future
    Campaign Photography Pieter Hugo & Tyrone Lebon
    Look Book Photography Oliver Hadlee Pearch
    Agency Johannes Leonardo
    Executive Creative Director Ferdinando Verderi
    Creative Directors Matthew Edwards, Wes Phelan
    Additional Designers Michael Riso, Zoonzin Lee