Krikita: Re-Packaging

  • Brief: We were asked to choose a lebanese product and redesign it (visual design and structure) for the Lebanon Student LibanPackPackaging Contest.
    The Objective: Krikita Nuts package that I chose to redesign has a user experience problem while you're eating in the need to dispose the nuts' shells, you resort to inconvenient and unpractical solutions such as throwing them in trash can or while driving out of the window.My solution was that a package where the upper part of the package gets separated from the lower part making the upper part ; the part that holds the shells and the lower part holding the nuts.This enhances a perfect way to enjoy eating nuts instantly.

    The structure design: was no less important for this solution so I created a visual appealing structure design based on geometric forms that are interesting to look at and experience. Also the packages enables the ability to pack them above each other for the use in supermarkets shelves and to compress the size in shipments.
    Visuals: The main intention of the visuals was to create graphics that depict each Krikita Nuts pack through patterns of the nuts indicating what each pack includes.
    • Classic Mix – Peanuts, pumpkin seeds, corn, yellow chickpeas
    • Silver Mix – Peanuts, pumpkin seeds, pistachios, almonds, cashew nuts, corn, yellow chickpeas, hazelnut
    • Gold Mix – Pistachios, almonds, cashew nuts, hazelnut, Macadamia nuts
  • Original Krikita Packaging:
  • The Result
  • The Solution: