IN 2016, WE ROSE UP TO THE CHALLENGE, and created a year-long integrated campaign growing the brand's volume sales in the United States through paid and earned media, online, retail in-store activation, and other marketing elements. WITH THE STRATEGY of encouraging America to celebrate the small, delightful moments in life. We wanted to delight your routine through an off-beat, quirky, authentic tone of voice. WE TRANSFORMED THE POP into a celebration of the indefinable delights in life. The rare treats. In 2017, let’s pop open a bottle and toast to all the thing`s that make us raise an eyebrow, crack a smile and say, “That’s Oddly Satisfying.”

Published: September 27, 2016