Brand Identity and Packaging
Vitovska is the queen of the Carso. It reigns over the land - rocky vineyards and red earth that the hand of man cultivates respectful, driven by a deep love of nature. For every hectare of land , at an average altitude of 260 meters above the sea, there are 10,500 plants of native grape grown sapling , so they preserve by the bora wind whipping the landscape.
Each plant gives 500 grams of grapes, harvested by hand using boxes during the harvest .
Stemmed and crushed , the grapes ferment and macerate without temperature control and without any addition of yeast , but with different daily punching down, before being placed in the traditional press. The vinification is natural : no use of some physico-chemical stabilizer, there are no additions of enzymes or additives. The wine is bottled without filtration.
client→ Paolo Vodopivec
art direction→ Ettore Concetti
design→ Ettore Concetti and Leonardo Lenchig